Content Marketing And Why You Need It To Build A Brand
Content Marketing has become an essential part of digital marketing. It helps to connect your brand with your potential clients. It helps increase the conversion rate. A good content will drive more business to you than a single salesman. However, content is a vague term. In content marketing, you can try various ways to implement this strategy, like video marketing, infographics, etc. if you don’t know how to write, there are several companies offering the best dissertation writers that will do that job for you. However, you need to plan your content marketing step by step.
Step 1. Set Your Mission and Your Goals
A strong starting point to set a brand marketing mission statement for your brand management plan is. This is a concise statement that makes it easier to concentrate on what is – and what is not – relevant in producing your content so that your content marketing plan remains on track.
A content marketing mission statement outline includes:
- Your target audience
- The content you’ll use to reach them
- The benefit they’ll get
It determines the market (CIO’s and executives in business technology). It highlights the benefit (Career Development Insights). And it offers examples of what its content encompasses (certification, digital transformation, advancement of skills and hiring practices).
Step 2. Establish Your KPIs
Having goals concrete and tangible is the best way to reach them. That means setting Key Performance Indicators (KPIs) for a marketing plan for your content.
Through presenting metrics, you can check off, the KPIs can let you realize when you’ve accomplished your goals. They will cover what you plan to achieve in terms of revenue, sales, traffic, SEO, traffic and various aspects of digital marketing, such as email marketing and social media metrics.
Typically, these will have specific numbers attached to them. For example, you might want to:
- Hit any target revenue within a month, quarter, or year.
- Get more signups for your lead magnet to show you ‘re getting better leads
- Recruit any new email subscribers
- See a rise in web traffic and your on-site user participation
- Strengthen some of your main pages’ search rankings to help increase traffic
- Get a number of mentions, shares, and comments about the content of your pillar
- Invite yourself to take part in some key industry events
You may also want to pay attention to marketing expenditures, monitor your spending on different campaigns and keep an eye on the cost of obtaining leads and making sales.
Step 3. Know Your Audience
As described earlier, you’ll need to be specific about who your target is so you can build the best content to meet them for an effective content marketing strategy. There are three steps you need to take.
Collect Demographic Data
The first step is to gather information for your guests, email subscribers, and followers on social media.
Online analytics, social media analytics and email user analytics will give you the requisite details about your audience:
You’ll also get insight into their key interests. To find this information in Google Analytics, go to Audience » Interests » Overview. You’ll see the market segments your web visitors fit into.
Social media sites offer similar data. For example, you can get demographic information on your Facebook fans via Facebook Page Insights
Get Customer Feedback
To learn even more about your target audience, try collecting feedback from your current customers. That’ll give you insights into:
- How they feel about the content you’re currently producing
- What their most urgent needs are
- How you can address their problems with your content
Getting the right customer feedback can help you:
- Understand your readers’ and subscribers’ priorities
- Decide on the best places to reach your customers (see step 9)
- Flesh out your buyer personas, which we’ll talk about next
Step 4. Figure Out the Best Content Channels
As you work through this process, you’ll start to get a sense of where your audience is hanging out, and where you already have a successful online presence. It’s best to focus on what’s working and expand from there, rather than try to do everything at once.
But to be absolutely sure, you’ll need to take another look web analytics. When you’re in Google Analytics, go to Acquisition » Social » Overview to see the main social networks where your content is being shared. For example, in our screenshot, most of the social activity takes place on YouTube.
You can also use Buzzsumo to find similar data. Go to their Content Analysis tool and type your domain name into the onscreen search box. Press enter and you’ll see charts showing:
- Shares by network
- Shares by content type
- Shares by content length
- Top content in the past year
- content strategy plan – buzzsumo shares by network
- You can also refine your search terms for more detail.
With this information, you can easily decide which networks to target to get social media engagement and shares for your content.
Step 5. Decide on Content Types
Next, think about the types of content you need to create. There are some content types that every content marketing strategy will include. Most successful content marketing strategies rely on having a central core of content published on your own site (or home base) which can then be repurposed and shared on other sites (outposts).
So, blog posts are an essential part of your content marketing mix, and they still deliver strong results. Ideally, your blog posts will be actionable, valuable, and shareable, and may include a range of article types.
Other Content Types
What other content should be included in your content strategy plan? As our own research shows, video marketing should be an essential part of any marketing, as it’s proven to engage your visitors to keep them on-site longer, improve lead generation, and reduce abandonment. You’ll also want to include other types of visual content to improve engagement.
Consider creating infographics with tools like Piktochart and Canva, and using Canva and similar tools to create customized graphics and memes for social sharing, as Grammarly does.
Step 6. Identify and Allocate Resources
Now that you know what type of content you’re planning to create, who it’s for, and where you’re planning to share it, it’s important to make sure you have everything you need to deliver on your content marketing strategy. That involves answering questions like:
- Who’s in charge of producing and maintaining content?
- What human, physical or digital tools and resources do you need to create the content?
- What will your publishing workflow look like, including content scheduling?
Let’s look at each of these in more detail.
Who’s in Charge of Content Production?
This question is about allocating roles. You’ll need to think about who’s in overall charge, as well as who is responsible for delivering individual content items.
This will depend on the size of your company and content team, and on whether you’re doing everything in-house, or farming out content production.
One example of how this might look would be:
- The CEO or chief marketing officer has overall final approval over content and content strategy.
- Your content marketing manager will be in charge of delivering on your content marketing strategy on a day to day basis and will work with the content team.
- Individuals will create content, according to their expertise.
What Tools and Resources Do You Need?
Next, figure out how you’re actually going to create the content. Your content producers might include:
- In-house content creators
- Specialists in video creation, podcasting, or graphic design
You can easily hire the best dissertation help writers available on the internet. Hiring a freelancer is a good choice for your content marketing. However, you need to be careful when hiring one. You don’t want an amateur writing the content for you. With right knowledge and resources, you can easily elevate your brand with content marketing.